{"id":614,"date":"2018-04-23T06:50:59","date_gmt":"2018-04-23T06:50:59","guid":{"rendered":"http:\/\/www.tt100.co.za\/?p=614"},"modified":"2018-04-23T06:50:59","modified_gmt":"2018-04-23T06:50:59","slug":"brucol-global-development-bruce-diale","status":"publish","type":"post","link":"https:\/\/tt100.org\/index.php\/2018\/04\/23\/brucol-global-development-bruce-diale\/","title":{"rendered":"Brucol Global Development – Bruce Diale"},"content":{"rendered":"

Brucol Global Development (Pty) Ltd<\/strong>
\nWinner of the Management of Technology award for 2017, category for emerging enterprises
\nOrganic growth is best, whether for veggies or business<\/strong>
\nMany an emerging enterprise has come unstuck by biting off more than it can chew or, alternatively, skipping crucial growth steps. Bruce Diale, chief executive of Polokwane-based agricultural services company Brucol Global Development, has no intention of going down that route.
\n\u201cWhen it comes to managing technology, something we do well is to have distinct timeframes for moving forward with the business,\u201d says Bruce, a qualified soil scientist-turned-entrepreneur. \u201cWe operate on strict timescales and our technology process is based on what stage we are at in our markets.\u201d
\nIn its first four years, for instance, Brucol\u2019s focus has been on marketing its water-efficient tower-garden technology, GardenIzly, in rural communities. \u201cOur technology uses a minimal amount of water for growing vegetables, so we have been supplying to rural schools, farmers and households because they do not have easy access to water.\u201d
\nSince water efficiency and food security are this market\u2019s priorities, Brucol has been concentrating mainly on the basics: delivering and setting up the product so that the recipients can start growing their own vegetables without delay.\u00a0 \u201cThere is no need for nice packaging; our market just wants us to deliver.\u201d
\nUrban markets will have different priorities altogether, Bruce says. They will want attractive packaging, digital material, online purchasing facilities and courier delivery, among other things.
\n\u201cWe have already secured funding from Discovery to develop an interactive website to grow our concept to the next level, the urban market. But we will only take that next step into the urban market when the business is ready. When it is, we will hit the button.\u201d
\nBrucol\u2019s plans to move into the urban market will mean moving the company out of the emerging enterprise bracket and into a new stage of business development. That will inevitably mean upscaling its manufacturing process.
\n\u201cAs an emerging company, we found partners to manufacture our product for us, using our own mould and according to our specifications,\u201d says Bruce. \u201cAs we grow, we will look at doing the manufacturing ourselves and, later, adding recycling to that as well.\u201d
\nThis is what managing technology is all about: handling first things first, but thinking ahead and preparing for the next steps so that when the time is right, it\u2019s all systems go. We look forward to seeing GardenIzly making the rural-urban leap.
\n\"\"
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Brucol Global Development (Pty) Ltd Winner of the Management of Technology award for 2017, category for emerging enterprises Organic growth is best, whether for veggies or business Many an emerging enterprise has come unstuck by biting off more than it can chew or, alternatively, skipping crucial growth steps. Bruce Diale, chief executive of Polokwane-based agricultural … Continue reading “Brucol Global Development – Bruce Diale”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-614","post","type-post","status-publish","format-gallery","hentry","category-uncategorized","post_format-post-format-gallery"],"yoast_head":"\nBrucol Global Development - Bruce Diale - tt100<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tt100.org\/index.php\/2018\/04\/23\/brucol-global-development-bruce-diale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brucol Global Development - Bruce Diale - tt100\" \/>\n<meta property=\"og:description\" content=\"Brucol Global Development (Pty) Ltd Winner of the Management of Technology award for 2017, category for emerging enterprises Organic growth is best, whether for veggies or business Many an emerging enterprise has come unstuck by biting off more than it can chew or, alternatively, skipping crucial growth steps. 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