{"id":2845,"date":"2022-05-06T08:24:00","date_gmt":"2022-05-06T08:24:00","guid":{"rendered":"https:\/\/tt100.org\/?p=2845"},"modified":"2022-05-27T08:25:37","modified_gmt":"2022-05-27T08:25:37","slug":"analytics-advertising","status":"publish","type":"post","link":"https:\/\/tt100.org\/index.php\/2022\/05\/06\/analytics-advertising\/","title":{"rendered":"Analytics Advertising"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Winner of the tt100 Management of Technology Award for 2021, category for medium enterprises<\/p>\n\n\n\n

How much more are your customers prepared to pay?<\/strong><\/h2>\n\n\n\n

In these days of skyrocketing fuel prices, companies\u2019 costs are rising and for most businesses, it is inevitable, unfortunately, that they will have to ask their customers to pay more. The million rand question of course, is how much more?<\/p>\n\n\n\n

This is a question that data science company Analytics Advertising is well equipped to help answer.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Using its data extraction, analysis and scenario-modelling capabilities, its systems and software can come up with a very detailed understanding of how sensitive a particular client\u2019s customers would be to prospective price changes.<\/p>\n\n\n\n

\u201cFor example, we can tell what will happen with customer behaviour for every 1% price increase. We can also predict what products or services will be affected and what impact a price increase will have down the line, say in two months\u2019 time,\u201d says Pabelelo Banks, chief financial officer at Analytics Advertising.<\/p>\n\n\n\n

This kind of insight is obviously invaluable in highly competitive markets but businesses with high levels of brand loyalty also need to know their customers\u2019 limits, she says. \u201cEven with brand-loyal customers, you can move pricing up to a point but if you go beyond that peak, no matter how slightly, you will start losing customers.\u201d<\/p>\n\n\n\n

Data science is also useful in other areas of business, such as in pinpointing the risk appetite of investors. \u201cWith data science, you can determine exactly who you are dealing with and how much they are prepared or not prepared to invest,\u201d says Pabalelo, adding that there is growing appreciation among more and more sectors of the economy as to how vital data analysis is to their businesses.<\/p>\n\n\n\n

\u201cFor instance, industries such as tourism and hospitality have a lot of data but they haven\u2019t necessarily been using it,\u201d she says. \u201cNow they are realising they can use it to understand what\u2019s working, what\u2019s not and why.\u201d<\/p>\n\n\n\n

While the data science market itself is becoming more crowded, Pabalelo says a strength of Analytics Advertising is its use of visualisation to show its clients what is happening with their customers. \u201cClients don\u2019t want formulas or complicated calculations. They want to see what the trends are and, most importantly, they want to know what they can do about it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Winner of the tt100 Management of Technology Award for 2021, category for medium enterprises How much more are your customers prepared to pay? In these days of skyrocketing fuel prices, companies\u2019 costs are rising and for most businesses, it is inevitable, unfortunately, that they will have to ask their customers to pay more. The million … Continue reading “Analytics Advertising”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2845","post","type-post","status-publish","format-standard","hentry","category-2017-excellence-awards-article"],"yoast_head":"\nAnalytics Advertising - tt100<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tt100.org\/index.php\/2022\/05\/06\/analytics-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analytics Advertising - tt100\" \/>\n<meta property=\"og:description\" content=\"Winner of the tt100 Management of Technology Award for 2021, category for medium enterprises How much more are your customers prepared to pay? 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