{"id":1094,"date":"2019-05-02T10:00:22","date_gmt":"2019-05-02T10:00:22","guid":{"rendered":"http:\/\/www.tt100.co.za\/?p=1094"},"modified":"2019-05-02T10:00:22","modified_gmt":"2019-05-02T10:00:22","slug":"fetchthem","status":"publish","type":"post","link":"https:\/\/tt100.org\/index.php\/2019\/05\/02\/fetchthem\/","title":{"rendered":"FetchThem"},"content":{"rendered":"\n<p>Winner of the Excellence in the Management of Technology\naward for 2018, category for emerging enterprises <\/p>\n\n\n<div class=\"wp-block-media-text alignwide\"><figure class=\"wp-block-media-text__media\"><video controls src=\"http:\/\/www.tt100.co.za\/wp-content\/uploads\/2019\/05\/01-MOT-EMERGING-1.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\">\n<p>Our adjudicator Chipa Maimela shares with us his experience of FetchThem <\/p>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Find and fetch\ncustomers who are most likely to close the deal<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><a href=\"http:\/\/fetchthem.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.tt100.co.za\/wp-content\/uploads\/2019\/05\/FETCH-THEM_LOGO_CMYK-Chris-Witthoft-1-1024x678.jpg\" alt=\"\" class=\"wp-image-1096\" width=\"203\" height=\"134\"\/><\/a><\/figure><\/div>\n\n\n<p>It\u2019s a scenario with which every business is familiar: many\npotential customers express interest in a product or service but only a small\npercentage of those queries are converted into actual sales. Finding and\nfetching customers who are more likely to close the deal is the forte of Cape\nTown-based digital data marketing company FetchThem.<\/p>\n\n\n<p>\u201cIn a subtle and non-intrusive way, we influence the\npurchasing decisions of our clients\u2019 customers by making sure the brand is\nexposed to their decision-makers,\u201d says FetchThem CEO Chris Witthoft.<\/p>\n\n\n<p>Here\u2019s an example. <\/p>\n\n\n<p>Company A wants exposure to certain chartered accountants in\nJohannesburg. Company A then gives FetchThem a list of the names of CAs it\nwants to reach. FetchThem locates them and makes sure that Company A\u2019s display\nadverts are in front of the selected CAs wherever they go online.<\/p>\n\n\n<p>\u201cThe important thing is that we integrate all the digital\ntouch points and have a central view. The ads don\u2019t pop up only when the person\nis on Facebook or Google, but everywhere they go online \u2013 across social media\nand other platforms,\u201d Chris says. \u201cThis enhances the brand and keeps it top of\nmind.\u201d<\/p>\n\n\n<p>It\u2019s important not to bombard the target audience, though,\nso the ads will run for a limited period and frequency, usually between seven\nand 20 times a month \u2013 often enough to be noticed but without becoming\nirritating.<\/p>\n\n\n<p><strong>Converting interest\ninto sales<\/strong><\/p>\n\n\n<p>FetchThem\u2019s technology model is cloud based, integrated into\nthe leading digital platforms and running off Google Infrastructure. It\nconnects to the cloud and clients through its own application programme interface\n(API), which Chris says can interface with almost any software tool.<\/p>\n\n\n<p>One of FetchThem\u2019s biggest successes to date has for a large retail distributor in South Africa, which is 2018 was experiencing that familiar challenge of converting quotations into sales. <\/p>\n\n\n<p>\u201cThey receive thousands of requests for quotations every month, and were looking for an innovative way to increase quotes to sales,\u201d Chris says. \u201cSo we took their offline data online and, within a month, they reported a dramatic increase in sales.\u201d<\/p>\n\n\n<p>FetchThem can take at least some of the credit for such\nsuccesses as its reporting tools track the progress of each campaign and its\nreturn on investment (ROI). \u201cBecause our API can be integrated into point of\nsales, we can pick it up when someone is reached online and has actually bought\nthe product.\u201d<\/p>\n\n\n<p>He refers to FetchThem\u2019s business model as \u201caccount-based\nremarketing\u201d because it is so targeted. While Chris would not call it a trend\nyet as account-based remarketing is still in its early stages worldwide, he\nsees it as one of the ways to solve the marketing challenges of the digital\nera.\n\u201cDigital touch points are all over the place and\nbusiness lacks a central view of what is working best. This helps us to solve\nthat problem; it\u2019s one of the ways that helps integrate all those touch\npoints.\u201d\n<\/p>\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Winner of the Excellence in the Management of Technology award for 2018, category for emerging enterprises Our adjudicator Chipa Maimela shares with us his experience of FetchThem Find and fetch customers who are most likely to close the deal It\u2019s a scenario with which every business is familiar: many potential customers express interest in a &hellip; <a href=\"https:\/\/tt100.org\/index.php\/2019\/05\/02\/fetchthem\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;FetchThem&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1098,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2018-excellence-awards-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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